10 Things Digital Marketing Pros Should Consider Before Buying a Laptop

10 Things Digital Marketing Pros Should Consider Before Buying a Laptop

by April 24, 2023 0 comments

Digital marketing professionals rely heavily on technology to execute campaigns, manage data, and communicate with clients and team members. As such, choosing the right device is essential for their productivity and success. From the portability to processing power, there is a multitude of factors to consider and it can be overwhelming to decide which one is the best fit for them. Keep reading to explore these considerations to help you make an informed decision.


One of the primary considerations for digital marketing professionals is portability. Digital marketers are often on the go, traveling between meetings or working remotely from a coffee shop or co-working space. As such, they need a device that’s easy to carry around and lightweight. Laptops are obviously a more practical choice over tablets for content creation. However, when selecting a device for digital marketing, it’s important to consider the weight, size, and form factor. For people who love tablets for portability, choosing 2-in-1 laptops like HP Spectre 13.5-ef0053TU might be a better option.


Digital marketing professionals require a device with strong multi-tasking performance because they need to run multiple applications simultaneously, edit graphics, and analyze large data sets. As such, a device with the latest-gen top-of-the-line processor, large RAM & storage capacity is ideal. When selecting a device, it’s important to consider the specifications and performance benchmarks. Digital marketers may also want to consider devices with discrete graphics cards or with reliable integrated SoC GPUS like Intel Iris-Xe (4 GB VRAM) for graphics designing, video editing, or 3D modeling. A device like the HP Elite Dragonfly 13.5 G3 Notebook is a great choice for the highest level of performance.


Scalability is another important consideration. As businesses grow, their industry & technology evolves, and their marketing needs change over time. With that, digital marketers always have a constant need to expand their capabilities and handle more complex tasks. So, it’s important to choose a device that can scale with their needs. Digital marketers may want to consider devices with upgradeable components, such as RAM and storage, or devices with modular designs that can be expanded with accessories. They may also want to consider investing in a device with a more-than-enough powerful CPU and dedicated graphics card even if they don’t need it now but to handle more demanding tasks in the future.


Digital marketing often involves working in teams, whether it’s collaborating with other marketers or communicating with clients. As such, it’s important to choose a device with collaboration features that can streamline communication and collaboration. Devices with built-in high-quality wide-vision IR webcams and noise-cancellation microphones are essential for video conferencing and virtual meetings. For instance, the HP Envy and Spectre laptops come with True Vision 5MP IR camera with a camera shutter, temporal noise reduction, and integrated dual array digital microphones.

Operating System

The next step is choosing the right OS. When it comes to digital marketing professionals, Windows should take preference as the OS of choice over all other options. Windows devices are typically more affordable, offer a greater degree of hardware customization, and provide more flexibility in terms of software compatibility. Digital marketing professionals often rely on a range of tools and software, such as Microsoft Power BI, Adobe Creative Suite, Google Analytics, and marketing automation software, which are better supported on Windows devices.

Additionally, Windows devices tend to offer better performance and specs for the price compared to other OS-based devices. With Windows, users can easily upgrade and replace hardware components to meet their specific needs, making it a cost-effective and scalable option for digital marketing professionals. On the other hand with the large pool of open-source and free applications Windows is a better choice in terms of productivity and collaboration.

Battery Life

Battery life is another critical consideration when selecting a device for digital marketing professionals. Many digital marketers are always on-the-go, and the last thing they want is to have their device run out of battery mid-meeting or mid-campaign. As such, a device with a long battery life is essential. When selecting a device, it’s important to consider fast charging, 10+ hours of battery backup, and 4-Cell 60Wh + battery capacity. Some brands like HP feature smart charging on all their business & professional laptop ranges, and also reliable for the longest battery life. 


Digital marketing professionals work with visual media, including graphic design, video production, and social media. For that, a high-quality display is critical to ensure accurate color reproduction, clarity, and brightness. When selecting a device, digital marketers should consider the display resolution, size, and brightness. They may also want to consider devices with a higher brightness such as 400 Nits, and wide color gamut, such as those with an Adobe 100% sRGB or DCI-P3 color space, to ensure color accuracy.

Build Quality

Choose a sturdy device for digital marketing. Travel and frequent use demand durability. Look for aluminum or magnesium alloys, rubberized edges, spill-resistant keyboards, and reinforced hinges to prevent tear & wear of rough usage. Strong build quality saves money on repairs and provides peace of mind on the go.


Security is key for digital marketing pros. Devices with biometric authentication provide extra protection and regular software updates patch vulnerabilities. Drive Encryption and VPN support secure data transmissions. Strong security features like BIOS Security, Absolute persistence module, TPM 2.0, etc. protect data and clients, avoiding legal or financial consequences.


Customer support is crucial for digital marketing professionals when choosing a device. Reliable technical support is important to minimize downtime in case of issues or difficulties. Devices with strong customer support, such as dedicated toll-free hotlines, chat support, online forums, on-site service, and large service networks help resolve issues quickly. Extended warranty or service plans provide peace of mind and help avoid costly repair bills. For example, the HP ProBook 440 14 G9 Notebook comes with 3 years warranty and is covered by HP’s reliable service network which is the largest.

Some Great Laptops for Digital Marketers

As discussed above HP Spectre 13.5-ef0053TU is a great choice for performance and flexibility. On the other hand, HP Elite Dragonfly is a choice for the highest level of processing power and premiumness. HP ProBook 440 G9 is a handy cost-effective choice for balanced digital marketing computation.

Click here to visit the HP Online store for more information and pricing details on various business laptops and workstations.

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